The Link has a FULL SCHEDULE of food and events during the show, including a Charity Concert on Friday night featuring M80! This is one party not to miss – with proceeds going to Children’s Healthcare of Atlanta – at The Hard Rock Cafe’s Velvet Underground. See below for the rest of the schedule and plan your meals accordingly.
At the Link Companies, we have two charities that we support with every order, every time: Wellspring Living and Children’s Healthcare of Atlanta! Take a look at this video to see more about WHY we give back:
In addition to our charities, The Link works with many vendors that also consider “giving back” one of their priorities. Anju Jewelry is a vendor that includes this idea in their company’s mission statement. They are a 100% sustainable jewelry brand that has been working with the same groups of local artisans in India for over 13 years! These artisans use traditional techniques to hand-make beaded and metal jewelry, and block print the fabrics used for the bags. Anju is committed to creating hope for artisans and their families through economic empowerment.
If you happened to stop by The Southern Link’s showroom during the January market, you may have spotted a sweet little puppy hanging out! If you didn’t see the dog, it’s because Tall Tails‘ team actually got the homeless pup adopted within only a few days of the show! Known for high quality dog products like blankets, toys, collars, and food dishes, Tall Tails frequently hosts dog adoption events as their way of “giving back.” Check their Facebook page or stop by during the next show to find out more about their frequent dog adoption partnerships!
Duke Cannon is committed to giving back to Military Veterans. A portion of all of their proceeds directly supports Veterans causes. Ever wonder where they got the idea for their “Brick” of soap? It was actually inspired by the soap issued to G.I.’s during the Korean War, and is produced today in that same U.S. family-owned plant used as the primary supplier to the military! When it comes to providing hard-working grooming products to men, Duke Cannon does that – and more!
Please remember that every time you place an order with any of our vendors, The Link Companies gives a portion of the proceeds to Children’s Healthcare of Atlanta, and Wellspring Living. Every Order, Every Time!
At the Link Companies, we are here to help you find the perfect products for your store! The main way we do this is by providing you a full staff of personable Reps that will bring knowledge about our lines to your orders, line by line. You do not need to sit around and make guesses as to which items will sell the best – that’s our job! So, in this blog, we will be discussing the things you can bring to the table to help us help you the best that we can.
There are six important focal areas that will guide you through using your Rep most efficiently: Order Management, Inventory Control, Merchandising, Training, Marketing, and Data. The focus right now will be on Order Management.
First, take on the tasks that only you, as a store owner, can do. Order management starts with your “open to buy.” Determine how much product you need. The easiest way to do this is to think about the linear square feet that need to be filled in your store. Break the amount of space into categories of product (i.e., “I need four feet of jewelry, six feet of wall décor”). Apply a budget, balance this against your operating capital, and stick to it! If you only have $10,000 in cash to work with in June, only have $10,000 worth of product bought and shipped in June!
Be sure to leave a discretionary fund. When you see the hot new product, you may need to usurp something else in order to bring that in. Make this plan for each month of the year and edit it at the beginning of each month based on current sales and industry trends. This is called your monthly “open to buy.”
Here is where your Rep comes in. Do not keep your Open to Buy information a secret! Share your thoughts with a trusted sales Rep. They may have ideas, based on their industry knowledge, on which categories will work best for you at the moment. They may also find products that fit best into your mix. Good Reps, like ours at The Link, are not scared to share market information with you.
Regardless of whatever POS system you may have that tracks your orders, they can all be rendered useless if you do not start with a plan. Take the following steps when working with your Open to Buy:
- Assuming that you have a 1500 square foot store or smaller, create a page for each monthly plan (discussed earlier).
- Create a PO# for each order.
- Decide how each PO accomplishes the goals laid out in your monthly plan. What categories are covered? How many linear feet? Is it cost effective?
- Track the PO information on the monthly page. Add the following columns: Received On, Dollars Received, Paid On.
- As you place and receive orders for each month, track each of the columns.
- When you reach your budget in the dollars or reach the limit in your categories, you are finished buying for the month and your “Open to Buy” is now depleted.
The Order Management ideas we just gave you are only a piece of what you can focus on as a store buyer or owner in order to balance your budget and your buying. Stay tuned to this blog for more ways you can utilize your rep, or just give us a call so we can drop by and help you out in person!
Last year, as gift lists were emerging for the Holiday season around Thanksgiving, a trend began to emerge: CBD Oil. Media outlets from Forbes to Buzzfeed began to zoom in on CBD Oil products as highly sought-after gifts. Most of these products and articles were framed with the “Wellness” or “Self-Care” trend as the overarching theme. But, the hype often leaves buyers with more questions than answers. What exactly IS CBD Oil? What kind of products can you put it in? What exactly does it do? Isn’t this illegal? And, is it the same thing as Hemp Oil? Today we hope to clear these questions up and bring awareness to this trend that’s storming into the gift world.
So what exactly is CBD Oil?
CBD is an abbreviation for “cannibidiol,” which is a chemical compound found naturally in the cannabis plant. It’s extracted from the leaves, flowers, and stalks of the plant. In fact, CBD is only 1 in over 100 active compounds or cannabinoids found in the cannabis plant! Cannabis is a little more complex than you may have thought, right? Unlike some common misconceptions, CBD Oil only contains teeny, tiny levels of THC, levels that are so negligible that they do NOT get a person “high” or cause people to fail drug tests.
What are the benefits of CBD?
You are probably wondering, “Well, then what exactly does CBD do? What’s all the hype about?” And the answer is rather complex. In the gift world, most products containing CBD Oil tout that it helps with insomnia, physical pain, or anxiety. It is used a lot in skin care for its antioxidant and anti-inflammatory benefits. CBD Oil can be ingested topically on the skin, or ingested. It is even being studied and looked at for approval by the FDA for use as an anti-seizure medication.
An article we found on Buzzfeed asks an expert to explain what exactly CBD Oil does:
“According to Stuart Titus, CEO of Medical Marijuana, Inc. (which sells CBD oil products through its distribution subsidiary HempMeds), CBD interacts with the body through the endogenous cannabinoid system (ECS), a neuromodulatory system that plays important roles in central nervous system development and the body’s response to internal and external factors. In other words, the ECS regulates the body’s homeostasis, keeping those who ingest it a bit more balanced, and those who apply it topically a bit less pained — particularly if they apply it to a painful area (a sore shoulder, that kind of thing).”
What’s it in?
Much like the revered actor Kevin Bacon, CBD Oil seems to keep popping up in EVERYTHING. Some of the products featured on the Holiday gift lists we perused were tea, honey, gummies (both the vitamin and the candy gum drop kind), almond butter, lip balm, chocolate, candy, lotions, drops and elixirs (to be added to drinks both alcoholic and virgin), and bath bombs! That’s a lot of possibilities!
How is something from the Cannabis plant legal?
This answer is a bit more complex, but mostly has to do with the passing of a Farm Bill in late 2018. According to cbdcentral.com, “The Act removes hemp – officially defined as cannabis plants containing less than .3% THC – from the Schedule 1 Controlled Substances list from a Congressional standpoint.” Essentially, the December 2018 Farm Bill that the president signed into action enables the cannabis plant to be grown, with conditions and restrictions, and used for these medicinal purposes.
Further explanation: “While hemp-derived CBD sourced from marijuana plants still remains subject to individual state laws, when sourced from hemp products, CBD can be purchased and consumed in all 50 states as long as it is grown in accordance with the Act.” So, you are NOT breaking the law if you sell and purchase these products.
What is the difference between CBD Oil and Hemp Seed Oil?
Last but not least, it’s wise to clear up the confusion between CBD and Hemp Oils, as there is quite a large difference between the two. Hemp Seed Oil is also referred to as “cannabis sativa seed oil,” and it is a SEED oil much in the same vein as sunflower seed oil or jojoba seed oil. The hemp seeds are cold pressed and the oil is extracted. Hemp Seed Oil is known as a Superfood, as it is high in antioxidants, omega-3 and omega-6 fatty acids, but it does NOT contain CBD.
Farmhouse Fresh is currently a line carried by Link 2 Sales that sells skincare products containing Hemp Seed Oil! But, stay tuned because CBD and Hemp products are popping up in all sorts of unexpected places. As the Wellness and Self Care trends grow in the marketplace, more customers will be inquiring to see if your store sells these products.
Retailers: Don’t forget that May is the time for Graduation ceremonies, and June 16th is Father’s Day! If your store feels a little slow right now, these two events are an easy way to get your merchandise back into the groove of things and to pull customers in. The Link definitely has the product to appropriately stock your shelves for both events, and some of these items my be things you already order! Now is the time for restocking and preparations, so check out our picks for Graduation and Father’s Day below and get your orders in NOW.
Brownlow Gifts has excellent gift options for any graduate! We immediately thought of their gorgeous journals that can be used for taking notes in class, or just writing about new and exciting college adventures! Brownlow suggests “Internet Password Books” on their website for graduates. This is a great little notebook for jotting down passwords that students will need for the various websites they visit. There is no shortage of dorm room decor, either. An adorable gift idea are the “I Am Loved” canvas signs pictured to the right!
Brownlow Canvas Signs, $5 wholesale, min. 2.
Another easy gift option? Make sure your store is stocked up with coin purses; the idea is that the gift-giver can fill the coin purse with cash or gift cards for the graduate. Show an example of this at your cash wrap!
Brownlow Simple Inspirations Coin Purses, $1.50 wholesale, min. 4.
Another great idea for a graduation gift is inspirational jewelry from Ellora! An easy option for your store is an Ellora pre-pack collection, and the one we chose for Grad Gifts is called “Life’s Adventures.” Each of these necklaces comes on a metal card with a silk tassel – reminiscent of a graduation tassel for sure, and reusable as a bookmark or a keepsake! All jewelry is gold or rhodium plated brass, adjustable and branded.
Ellora “Life’s Adventures” pre-pack, 32 pieces, 4 per style, Assorted Gold & Silver, $288 wholesale. Note: the photo below does not show every style – there are 8 total. See catalog here for all styles.
Father’s Day has limitless possibilities, depending on what the dad in question is into, of course! For the sake of your store, it’s easy to keep it general. What child or wife doesn’t want to give their dad a good chuckle while keeping him smelling fresh and well-groomed? This is where Duke Cannon enters the scene. The Duke is not a shy brand of men’s grooming products. With items like the “Big Ass Bar of Soap,” you can pretty much guarantee that your customers will stop and check out the Duke in your store.
Since the products are so popular, and pretty much create an entire men’s gifts or grooming section unto themselves, many retailers at the January Market ordered The Tower of Power bundle! Described as “the Mother of all Duke Cannon bundles,” this display comes filled to the brim with Duke product. It is 5’8″ tall and sits on a 2’x 2′ pallet. Make room in your store for it!
Duke Cannon Tower of Power Bundle, SKU: 03TOWERBUNDLE, $2795 wholesale (see contents on p.55 of the catalog found here).
There are some really unique finds in some of our brand new lines! An All Star idea for men’s gifting are candles from Torched Products. With assorted barware, beer cap maps, coasters, hot sauces, and more, beer candles are only one part of the tremendous offerings from Torched! However, we can certainly say that the candles are their most sold product and would be a fantastic pick for your store. Made from amber beer bottles, these candles are a premium natural soy wax blend and handcrafted in Tampa, Florida. Gear your store’s scent collection toward the summer with seasonal beer scents like “Blood Orange IPA,” “Grapefruit Hefeweizen,” and “Summer Shandy.” All of the candles are cut from real repurposed bottles at a 20 degree angle, and they are not even remotely sharp at the edges. The burn time on an 8oz beer candle is 60 hours, versus the 11oz Bomber candle that burns for 80 hours and the 28oz Growler candle (the largest) that burns for 200 hours.
The item to get for Father’s Day preparations? Certainly one of the Candle Kits! Candle Kit 1 contains 6-8 best-selling scents and a free display; 48 Beer Candles, 24 Bomber Candles, and 12 Growler Candles. See candle sizes for comparison to the left!
Torched Candle Kit 1, SKU#KIT1-SS (Spring/Summer scents), $699 wholesale, 24″H x 16″W x 13″D.
Does your store carry themed gifts like Marvel, Harry Potter, or Star Wars? Vandor Gifts has options for the Graduate AND for Father’s Day! Check out Harry Potter journals for the graduation section. There are even fountain pens and desk sets in the Harry Potter line! The journals below are felt, and are themed around each “House” in the book series.
Want to sell to the nerdy dads? Try some nostalgic mugs from Vandor, and send them back to their arcade days! An excellent example is this Space Invaders mug that reacts to heat.
Vandor’s Space Invaders 20 oz. Heat Reactive Ceramic Mug, SKU# 56161, $8 wholesale, min. 4.
No matter what you choose to stock your store with, The Link Companies has a plethora of choices. To order, simply call your rep, or stay right here to order through our ecommerce site at RetailersLink.com!
Springtime is time for growth in both nature…and in our product lines! So, as you wait for the trees and flowers to bloom, check out what’s new at The Link Companies for our existing vendors! You may find some pleasant surprises.
Farmhouse Fresh is exploding with business in regards to their HI Bio Hemp Collection! Many people’s first reaction when they hear about Hemp Oil products is that it will “get you high” or that it contains the same elements as illegal marijuana plants. This is not so. CBD is short for “Cannabidiol,” which comes from hemp or marijuana plants. It CANNOT make you intoxicated, as it does not contain the THC that creates the “high” one would get from marijuana.
The 2018 U.S. Farm Bill legalized the sale of all parts of the Hemp plant (which CBD is derived from) and thus, products can be made for skincare using Hemp Seed Oil that is rich in Fatty Acids. This is where Farmhouse Fresh steps in with their Total Swellness Collection, crafted with full spectrum Hi-Bio Hemp Oil. These products brighten and illuminate skin, reduce and soothe redness, even tones and texture, and more! The products can be bought separately, but are sold as an awesome starter pack. The images below show what the pack contains.
Farmhouse Fresh Total Swellness Starter Kit, $548 wholesale and comes with complimentary display materials.
First, Coco & Carmen by tgbBrands just released their Fall/Winter 2019 Pre-Order catalog! Shipments for the pre-order items will begin in early July. This is the absolute best way to get the products you want for your store without worrying about anything being out of stock or backordered. Last year at this time, Coco’s OMG Jeans flew out of the warehouse and onto store racks to become a huge hit with customers! Don’t miss out on current trends.
As for what we can expect, there are four trend stories that have emerged in Coco’s apparel: Lady Soul, Walking on Sunshine, Dusty in Memphis, and Electric Youth. There are some examples of each, in order, pictured above. Lady Soul is a smart, sophisticated look with deep colors, sleek lines, and faux fur. Walking on Sunshine is all about ultra-comfy, high-neck sweaters and casual pants in camo and denim. Dusty in Memphis is definitely sassy: embroidered denim, snake print, and edgy cropped flare pants. Electric Youth is what it says – playful, youthful colors like bright greens and pinks, slouchy sweaters, and fun denim! And because they are epicly popular, OMG Jeans are back in so many new styles.
Next up is another product that can truly help your body in a specific way. In this case, these vertical eyeglass purses with a touchscreen help women avoid keeping phones in their bras or pockets where harmful radiation can be super close to the body. Of course we are talking about Save the Girls! The product is the remodeled Vertical Eyeglass Purse. It has a new magnet clasp, a cash pocket, a pocket under the credit cards slots, an embellishment piece on the front lip of the eye glass purse, and comes in red, blue, and black. Your customers will find the solution to losing their sunglasses with this purse!
Save the Girls Vertical Eyeglass Purse. SKUS – Black: EG-1004BL. Red: EG-1005RD. Blue: EG-1000RB. $18.49 Wholesale, Min. 1.
Alliance Sports Group has tools and gadgets for many different situations; their brand Nebo is the king of ultra-bright flashlights, Quarrow is a fisherman’s paradise of products, and True Utility takes the pocket knife to a whole new level! Both Quarrow and Nebo have released brand new catalogs recently, and there are some highlight-worthy products. Our picks are Nebo’s amazing new flashlight products, particularly the Nebo Eye Smart Sensor Light!
This is an easily mountable area light that’s ideal for security purposes and contains a motion detector. The eye is magnetic and can rotate, and also turns off in daylight to preserve power. There are 3 light modes – 100% (260 lumens) runs for 2.5 hours and 24 meters, 30% (100 lumens) runs for 7 hours and 15 meters, and security flash (260 lumens) that runs for 6.5 hours and reaches 24 meters. Sell them at your store from the handy case pack!
Nebo Eye, SKU# 6776, $15 Wholesale, $24.99 MSRP, 16 per case.
Just in time to sell for summer, Couture Tee released a small Tank collection! Couture Tee already has your t-shirt basics covered with incredibly comfortable cotton tees for men and women with fun, Southern sayings like, “Born Country,” and “Down Home Southern Girl.”
Now your customers can keep it ultra cool with tanks that are perfect for the summer heat! Part of the “Comfort Collection,” all tanks are sold in sizes S-2XL. See all Tank prints here.
Couture Tee Comfort Tanks, $11 wholesale per tank (min. 1) in sizes S-XL, $12.5 for size 2XL (min. 1) and $168 for a prepack.
To find out more information or place an order for any of these hot, new products, contact your Link Companies rep, or order on our ecommerce site, RetailersLink.com!
At The Link Companies, we think about two things when winter turns the corner to Spring: vacations and outdoor entertaining! It is true that Springtime is short-lived in a lot of places, particularly in the South, where our company is located. A month of milder temperatures and some rain and then – BAM! – onto the sweltering heat! But that doesn’t mean that we cancel our outdoor plans. Or, that we don’t take the chance to travel out of town to less rainy locales! Take a look at some products that will help your store’s sales sail into the hot temps of summer with ease!
If your store is located near a beach, there’s a strong chance you may have heard of, or already carry Tidewater sandals. If not, join in for some fabulous flip flops that your customers won’t want to miss! Even within the company (showroom managers and reps alike), we all know that Tidewater makes the most comfortable flip flops. We love them for the fit, but our customers love them for the sales; all of Tidewater’s sandals can be bought as as pre-packs, OR by individual size. There are not a whole lot of shoe companies who let you break packs to place an order, and Tidewater invites it. Need a re-order for only a few sizes? No problem! Take a look at at the best selling style, Gold Shells.
Tidewater Gold Shells Sandals, SKU#B63000, 12 pack is $132.
We all look forward to more time outdoors, and one big draw is nature. Particularly if you can find it right in your own backyard! Gift Essentials has tons of products for your store’s outdoor section, including beautiful wind chimes, funky, outdoor thermometers in the shapes of animals, and delightful birdbaths for the yard. And to draw everyone’s favorite miniature bird – hummingbird feeders! Gift Essentials does make a variety of standard hummingbird feeders, but the real attraction is the “Hummer Ring” – this is a ring that attracts a hummingbird directly to your hand to feed on a sugar solution! Children love it (as do many adults). Try the best-selling 24 piece display of Hummer Rings.
Gift Essentials 24 pc. Hummer Ring Display, SKU# BE108. $62.00 Wholesale.
Next up, for your vacationing customers, it’s a great idea to think of what to pair with the Tidewater flip flops. And we have just the solution – the very popular Pom-tastic Cover up’s from Viv & Lou! Viv & Lou is a lifestyle brand that carries everything from totes (for women) and backpacks (yes, for kids!), to Apparel and Accessories. Their Beach Bags were a huge hit at the January Market and come in a variety of vivid patterns. They do offer monogramming, so if your store also offers this service, it’s the perfect product to buy. The only items that outsold the Beach Bags were the Beach Cover ups! Any woman in a bathing suit can grab this versatile throw-on and go. It comes in Mint, Hot Pink, Navy, and White, with adorable little pom-poms at the edges. The top seller is the pre-pack containing all colors.
Viv & Lou Pom-tastic Cover Up Pre-Pack, SKU# PACK-POM19, $224.00 for the pack.
Let’s talk about outdoor entertaining. One huge concern with picnics or gathering is the wind! Paper plates and cups too easily blow away, causing a mess to chase after in your yard. Merritt International has the casual tableware products made of melamine, acrylic, and shatterproof Tritan that completely solve this problem. The plates and drinkware are much too heavy to simply blow away, but they certainly look gorgeous on your table and are still lightweight enough for outdoor use! Children can drop them and they do not break. The melamine looks and feels like ceramic, wood, or stone. The classy, acrylic drinkware resembles fine crystal or glass. Each year, Merritt comes out with a new collection that surprises and delights us, and we are sure your customers will feel the same way. A best seller is the acrylic Reflections 8 oz. Wine Glass.
Merritt Reflections Rainbow 8oz. Wine Glass, SKU# 21730. $5.00 Wholesale, Min. of 12 per order.
If your store doesn’t carry Katydid’s Collection yet, you need it! There are three main product categories: Headwear, Apparel, and Accessories. Known initially for their ball caps featuring funny sayings like “Beach Please,” Katydid has completely expanded over time to include much more! Women’s tshirts, tanks, and totes are a big part of the collection, and there are now chic accessories like brightly colored earrings and luggage tags! This line has your women’s gift department totally covered. Other than the obvious luggage tags, the vacation accessories to focus on are, of course, Swimsuit Cover ups. Whether you are a float-in-the-river kind of girl, a pool-side diva, or a Beach dweller, there is a cover up to strike your fancy. Try the white Cover ups to match any kind of patterned bathing suit. With an amazing price point, this will definitely appeal to your swimming customers.
Katydid White Swimsuit Cover up with Pink Trim, SKU# KDC-CCU-9506_WHT_PNK. Wholesale $11.50, Min. 1.
Melrose is the King of Spring when it comes to Home & Garden! Bring a little of your outdoor space into your home with their absolutely beautiful Wreaths collection. Or, use them to decorate your front door or patio. Having any of their greenery in your store will certainly remind customers that spring is here! One of our favorites from the extensive Melrose collection are the lanterns. For spring, bathe your patio, porch, or balcony in candlelight with these white, metal lanterns. With timeworn details and the classic “X” design, these lanterns are tall, with room for multiple candles inside.
Melrose Set of 2 Lanterns 18.75″ height, 25.25″ height, SKU# 74344, 1 set is $76 Wholesale.
Order any of the products for your store’s Spring product lines by contacting your Link Companies Sales rep right now. Or, you can order online at our ecommerce site, RetailersLink.com.
Mother’s Day is rapidly approaching! This year, it is on Sunday, May 12th, and as Retailers, it’s best to make plans way ahead of time to make this holiday count as a memorable experience for your customers! This week, we have some tips on how to do just that. Because, after all, moms are the everyday heroes that deserve the best.
One excellent source of store participation is a contest. Encourage your customers to post pictures of their mothers (or other beloved women in their life who are moms) and tag the store on social media. Choose a prize and have a drawing in the store. This kind of technique encourages your customers to think about who they wish to buy a gift for in the first place, and why it’s important to honor this woman. It also encourages more social media and online engagement, as well as in store participation as they will need to come to your place of business to pick up their prize!
Speaking of excellent presence on social media, Anju Jewelry is exemplary with their outreach to retail customers and wholesalers. This company gives opportunities to local artisans in India by having these experts craftsmen and women create the beautiful pieces that comprise their collection. And they don’t just have jewelry! One excellent idea for Mother’s Day is Anju’s Block Printed Bags. There is a large array of bag prints and styles, including crossbodies, ID pouches, duffle bags, and totes. Check out their frequently updated Instagram account here.
It’s easy to focus on family-themed holidays when you’re selling products from a family-owned company like D’ears! This jewelry company has been in business since 2013 and all of their handcrafted earrings and necklaces are made at home in Finlayson, Minnesota by the owners, or other collaborating artists. The actual jewelry is made by pressing a special ink into extremely lightweight material, resulting in a product with depth to its color and design. The wired earrings and pendants are embellished by hand with hypoallergenic silver-plated copper wire. One of our favorite picks for your Mother’s Day collection is this gorgeous, richly colored butterfly necklace! This is part of a large collection of butterfly and dragonfly necklaces that would perfectly suit many nature-loving mamas.
Sappho Longwing Butterfly Necklace, SKU #4649X, $9.50 Wholesale.
Continuing to boost online engagement, be sure to have a section on your website that highlights Mother’s Day gift ideas, just as you would have in the store.
You could easily create a Mother’s Day section with all of Brownlow Gift’s adorable Mom-themed products. From tea towels to wooden signs, spatula and notepad gift sets and more, Brownlow has Inspirational products for any woman, let alone moms. Our favorite pick from their extensive collection is the mug pictured to the right.
Simple Inspirations “Your Mom” Mug, SKU# 62635, $5 wholesale, mult. of 4.
Another addition to your store’s collection of Mother’s Day gifts is Cottage Garden’s Mom-themed music boxes. Their solid wooden music boxes are not just themed for mothers, but also represent other women in our lives that can be celebrated as moms on Mother’s Day; there are music boxes for sisters, daughters, Grandmas and more. Our favorite pick from their extensive collection is what is featured on the cover of their 2019 catalog and pictured to the right.
Rustic Elegance Music Box, SKU #ML211DG, $18.50 Wholesale.
Create an in-store display geared toward the holiday. This can be as simple as a table at the front of the store, or a section near the cash wrap that highlights some products that would work as Mother’s Day gifts. Fresh floral displays always help to make this area look beautiful and eye-catching. Use products you already sell in your store for this section as well. Journals, recipe boxes, mugs, jewelry…there are so many options! And don’t forget to include a touch of Mother’s Day in your window display. Advertise any specials or sales you may have going on for the occasion and products that match up to your in store display.
Easter is right around the corner on Sunday, April 21st this year! This holiday is the absolute perfect excuse to prepare your store for spring. This means out with the winter blues, and in with the springtime hues – pastels, Pantone’s color of the year, CORAL, and all modes of floral and plants! Your customers need to see displays that put them in the mindset for upcoming warm temperatures and outdoor events. Do not be shy with color, and front load any candy, Easter basket fillers, and inspirational products.
Split P has no shortage of gorgeous Springtime home decor. The entire front of their 2019 catalog is splashed with floral patterns for placemats, table runners, curtains, and dishtowels. Sprinkled throughout many of these collections are more bunnies, in the form of candle and votive holders and ceramic figures. Our picks for the Easter holiday from Split P are the pastel-colored Egg Shaped Bowls. In yellow and pink, the bowls are exactly the right dishes to hold your multi-colored Easter eggs, a side dish, or even some candy! They are aluminum and enamel, food safe, and need to be hand washed. Measurements are 6″ x 4″ x 3″.
Egg Shaped Bowls, Yellow is SKU# 4400-350, Pink is SKU# 4400-351, Wholesale $10.00, Min. of 2.
Of course, no child’s Easter basket would be complete without some plush! Little bunnies around the store are also a fantastic way to say “It’s Easter!” First & Main has an adorable collection of Jelly Bean Bunnies – plush toys in 6 bright, assorted colors to spruce up and complete your store’s Easter table, or even add some decoration to your front windows.
Jellybean Bunnies, SKU# E2462, Order 6,12,18…(up to 42 pcs.) $2.50 ea. Cases of 48, $1.50 ea.
Custom Decor is recognized for having a huge selection of home and garden decor, and they certainly go all out for their Easter collection! Pretty much any Easter theme you can imagine – bunnies, eggs, inspirational, and florals – is featured. These artist-created designs come in a wide variety of products, the most popular being yard flags and floormats. Other items include hanging signs, mailbox covers, and magnets.
Three Bunnies Flag, SKU # 3614FL, 28″x 40″, Wholesale $12.00, Min. 2
Any of these products, and many more, can be ordered by calling your Link rep!. Catalogs for all of our lines are available on our website’s Vendor Portfolio (click the HERE to see). And, we have an ecommerce site where you can order certain lines online: www.retailerslink.com.
If you have yet to get a cold this winter, count yourself among the lucky! But, for the rest of us with the sniffles, sneezes, aches and pains, it’s time for a little TLC for our bodies. The Link Companies certainly sells the kinds of products that your customers can use in this time of chilly weather and chicken soup!
Something you may not think about on a regular basis is the state of your facial skin, particularly your lips! Not only are lip balms an easy item to sell at the cash wrap, but they are an essential part of a daily skin care routine to prevent chapped lips and even skin cancers. According to Elizabeth Tanzi, founder and director of Capital Laser & Skin Care, and associate clinical professor in the department of dermatology at George Washington University Medical Center,”Skin cancer in this area can be particularly dangerous, which is why everyone needs lip balm with SPF.”
Farmhouse Fresh, the brand with “scrumptiousness for your skin,” has the solution with their lip balm displays and gift sets. At the January show, a top seller was the Whoopie Lip Gift Basket. This 2 piece set in an attractive gift basket contains a lip polish made with wholesome U.S.-grown cane sugar and rich sunflower seed oil, and a creamy shea butter lip balm.
Whoopie Lip Gift Basket, SKU# 11901RT, $15 each and sold in a set of 3.
Want something less “giftable” and more of a “grab and go” item? Natural Inspirations has exactly the product your store needs: an SPF 30 Lip Butter Display. Featuring 6 essential oil flavors, this ultra-hydrating organic blend of beeswax, sunflower oil, and coconut oil contains SPF 30 to shield lips from up to 97% of the sun’s harmful rays. This 36 piece display was one of the best sellers from the January show.
SPF 30 Lip Butter Display, SKU# 236000, $71.64 wholesale cost for 1 display.
Warmies’ Spa Therapy line containing warmable neck wraps, slippers, and more seemed like the natural choice for relief from aches and pains associated with the common cold. But, even better, is the best seller from the January show: the Original Hot-Pak Herbal Heat Pack Assortment that offers “soothing warmth and comfort, is safe, quick, and easy to use, and scented with relaxing lavender!
Taking our suggestion rather seriously, we checked into the benefits of heat therapy. According to Healthline, “Heat therapy works by improving circulation and blood flow to a particular area due to increased temperature. Increasing the temperature of the afflicted area even slightly can soothe discomfort and increase muscle flexibility. Heat therapy can relax and soothe muscles and heal damaged tissue.”
Hot Pak Soft Cord Assortment, SKU# HPSOFTCORDKIT, $72 wholesale for 1 case, 12 pieces, 4 gray, 4 lavender, 4 blue.
Last, on our own suggestion to simply lay back and take a hot, relaxing bath, may we suggest aromatherapy from Candle Warmers? If you truly want to step out of the cold and relax, create the perfect spa-like atmosphere with all-natural essential oils!
Experience the soothing, calming aromatherapy of essential oils with the Rest and Relax Gift Set. Enjoy aromatically or topically to encourage rest and relaxation. Use oils individually or blend together for a variety of benefits. The set includes Cedarwood, Lavender, and Lemongrass in a gift box.
Rest and Relax Gift Set, SKU# ECOMBO6, $10 per set, sold in packs of 6.
As always, contact your Link Companies rep to inquire about orders, or check out our ecommerce site to place an order at RetailersLink.com! Stay well.