Blog

October 30th, 2018

Stocking Stuffers!

It is never too early to start thinking about even the smallest details for Christmas. Make sure your customers know that your store is the best place to pick up whatever they need to make the Holidays shine the brightest, including STOCKING STUFFERS! Here are the Top  Items from The Link Companies that you should order and market as the best in “small” gifts:

  • Solid Cologne from Duke Cannon. Duke Solid CologneOther than the infamous “Big Bricks of Soap,” the solid cologne is the next best selling item from Duke. This lightweight container fits nicely inside a stocking for gifting, and, importantly, fits well inside a man’s Dopp kit for travel. It’s completely TSA friendly so no need for bag searches with this, and they’re made with natural and organic ingredients. At $12.50 a piece and in four masculine scents, you cannot go wrong with Solid Cologne. Fiesta Cutie Beans
  • Cutie Beans by FiestaThese little guys are part of a new collectible “blind box” that Fiesta has created. The idea is to purchase the blind boxes until you’ve collected all the different goodies inside! There are nine different adorable plush animals inside each assortment with the options of “Jungle” or “Aqua.” The toy includes the plush and a clip case, perfect for backpacks and keychains! Children of all ages will be delighted by these collectibles. The assortment, ideal for countertop display, contain 72 toys at $2.50 a piece.
  • Everlasting Hairbands from Vere. If you have long hair, you need a Vere hairband, end of story. This magical hairband never stretches out; you can use a hair dryer to shrink it down to size. It’s unbreakable, snag-proof, waterproof, crease-proof, comes in an array of glitter and metallic colors, and can also be worn as a bracelet! The small box packaging lends nicely to a stocking stuffer and can even be hung from a Christmas tree to make an adorable display at your store. A box of 5 hairbands is $7.50, wholesale. 
  • Clip-SEAS from First & Main. From First & Main’s FantaSEA collection adds a newer, smaller product to the plush lineup – clips! Use them as a keychain, or clip them to a backpack. There are 12 different sea creatures to choose from, including an octopus, crab, a gator, and a turtle. At only 4 inches, these little guys can sneak right into a child’s stocking, and can easily be merchandised at a store by hanging from available bags for sale. Clips are $1.90 a piece.
  • The Big Larry from Alliance Sports Group. Alliance is comprised of a number of brands, but for this list we’ve chosen NEBO. Maker of all things flashlight-related, Nebo does have a number of smaller items that are the perfect stocking stuffer size. Easy to display, many of the assortments come with a Countertop display unit. Big Larry is no exception, and with a Power Work Light of 500 lumens, it’s sure to outshine the other gifts. This little guy is a “Big” deal, with a magnetic base, four light modes, and new LED technology. For $12.75 a piece, get a 14 piece case pack.

Order any of these fantastic lil’ stocking stuffers right now by ordering online at RetailersLink.com.

October 23rd, 2018

Katydid Hat Special!

Ready to order some amazing hats? Katydid has a whole lot of hats for only $7.95! Check out the huge selection below and call your Rep today to order. This offer is ONLY available through Don Mar and The Southern Link, so call your Rep today!

October 22nd, 2018

Last Minute Fall Shipping!

Candle Warmers Beacon LanternIt is certainly beginning to feel like Fall outside, and we have some hot buys for you that will warm you up and ship immediately!

The National Candle Association finds that the majority of all candle sales occur during the Christmas/Holiday season. So, NOW is the time to sell candles! Candle Warmers is the perfect brand to buy and they are shipping immediately. New items just released a few months ago include three new fragrances: Caramel Apple, Mahogany Teak, and Spiced Pear. Two new gorgeous vintage style lanterns are new ways to warm your favorite fragrances. At $15.00 cost, the Beacon Lantern is not only a great way to create soothing vibes in your own home, but it makes a fantastic gift for the Holidays.

WSS Ragg collection

 

Now that your home is warmed by Candle Warmers, you might want to consider keeping your feet toasty with World’s Softest Socks! The Ragg collection is shipping right now and offers up both knee-high and crew length socks to keep your tootsies warm and protected from the elements! The Ragg collection is made with ultra soft knit for comfort, and comes in a space dye. Even better, you can now order Ragg slippers, toboggans, and gloves! The slippers have a nice, roomy fit, and come with a sherpa lining for super softness. The toboggans and fingerless gloves also are sherpa-lined.

 

Periwinkle Rose GoldAs for the ultimate women’s gift for the Holiday season, jewelry, Periwinkle has you covered with their Rose Gold Collection! This long lasting trend of rose gold jewelry is not going away any time soon. With Periwinkle’s best-selling assortments, you can’t go wrong. Both Rose Gold prepacks feature the gorgeous earrings, as pictured here, but one of them also contains bracelets. Take your pick – both assortments are $600 and come with a free display for maximum selling potential. A whole long list of Rose Gold bracelets, earrings, and necklaces are available for purchase outside of the prepack, as well!

 

We all know the old saying that half of your body heat is lost through your head. But anyone can easily attest that if your feet are cold, the rest of you is, as well! That’s why we are highlighting slippers from Warmies on this list. For $10-$12.50, pick up a pair of cozy, microwavable slippers with an extra thick foam sole and relax your aching feet. Just pop them in the microwave, warm them up, and feel relief. For the same price point, the Spa Therapy collection adds a lavender scent for aromatherapy, and comes in gorgeous gift packaging.

 

 

 

Park Designs‘ Holiday Collection is nostalgic, whimsical, and truly classic. In addition to every they offer in their year-round collections, such as tabletop pieces, pillows, and kitchen textiles, the Holiday collection also features unique items like tree skirts, stockings, and Santa Sacks. The Santa Sack is exactly what you’re imagining – the giant bag Santa Claus uses for his stockpile of presents! With a drawstring closure and at only $10 a piece, these gift bags are a fantastic way to start a new tradition in your home.

Order today through RetailersLink!

October 15th, 2018

2019 Color Trend Report

 

Pantone 2019 1

The 2019 color trend predictions are in! Pantone’s color of the year will be announced this December. In September, however, Pantone chooses colors from the runways of New York fashion week to give us an idea of what to expect for color palettes in the new year.

 

The color picks are meant to transcend seasonality and, with their bright and vibrant hues, point us toward the future with optimism and positivity. Pantone’s take on the reds, oranges, and coral chosen for 2019 is that they reflect enthusiasm and joyfulness, enlivening fashion with a streak of energy. The most obvious and striking colors are a bright blue and hot pink, meant to be theatrical, cheerful, and majestic.

Pantone 2019 2

Vogue has a bit of different take on the striking blue and fuchsia;  they are calling the blue a “digital blue,” reflecting the shades inside our social media platforms and evoking technology and the future. Also in Vogue’s notes is “whisky brown,” a color Pantone is calling a toffee tone, that looks like wood grain and warms the fashion color palette. The greens, a mossy shade and an olive, remind us of the natural world and how we connect with it. A few other colors we will see are lilacs (also called lavender), goldenrod yellow, bright orange that Vogue says is “vitaminic,” and gray that’s taking over for the black in the “little black (now gray) dress.”

Pantone 2019 3Pantone 2019 Neutrals

Not to be eclipsed, but rather combined with the fashion colors are the trends for home décor. Sherwin Williams has already announced their colors of the year for 2019, of which the main pick is called “Reflecting Pool.” We can see this greenish blue picked up in the “earthy” colors from the fashion palette, and looking through some of Sherwin Williams’ palettes, we can easily see the shocking fuchsia and a darkened blue that blur the lines between the digital and the physical. Take a look at the sidebar for tips on how to use these colors to your advantage.

October 8th, 2018

Our Vendors in the News!

Leanin’ Tree, “America’s Favorite Greeting Cards,” are proving how true that statement is with the recent ranking of top-selling lines from GiftBeat! The most notable accolade for our vendor is #1 Greeting Card Company! Take a look at who they were up against:

The other categories Leanin’ Tree dominated are Top Greeting Cards in the Northeast, and West, and #7 on the list of Humor/Whimsy cards! We are proud to represent such a fantastic line of handmade items.

Save the Girls

The Link is proud to represent a line of purses with such a great goal. Save the Girls has a touchscreen purse that makes it super easy to use and access your cell phone and prevents ladies from carrying phone in their bras. This prevents potentially harmful breast cancer-causing agents from sitting directly on a woman’s chest. Ten percent of Save the Girls profits go to breast cancer research! Check out what this Fox News interview has to say about the brand:


October 2nd, 2018

Boost Sales with In Store Events

The Link Companies is lucky to work with so many creative and enthusiastic vendors who are willing to step in and make markets truly epic events. How is this relevant to you and your store? The same vendors we work with are those you buy from, and they are open to assisting you with and sponsoring in store events! The easiest way to set something like this up is by talking to your Link Companies rep. Send a quick email and find out how you can connect with the vendor that has the bestselling merchandise in your store to create a one of a kind event for your customers.

Why go through the trouble of putting on an in store event? In store events are shown to do the following:

  • Increase foot traffic in your store. If you offer hot chocolate during a holiday shopping event, the people will come to your store! Even if they don’t buy something, they now know about what you offer.
  • Which brings us to brand awareness – coming into the store during an event may be the first time they ever stepped in. Now they can see what brands you carry and make a mental note that they can pick up these products at YOUR place.
  • Events are a sales booster. Particularly if you have an event on a Thursday evening, let’s say, and normally your traffic flow on Thursday is relatively slow. Suddenly you have additional cash flow, especially if you offer a little sale or incentive with the event.
  • This is a chance for you to do marketing! Be sure your customers are signing up for your social media accounts and newsletters, and offer incentives for them to do so.
Abdallah Candies is ready for Fall

Most retailers really push for in store events when traffic is absolutely essential: The Holiday Season! The Link Team sat down and came up with some ideas for your November and December holiday events:

  • Wine and chocolate with Abdallah Candies! Abdallah has probably one of the tastiest gifts of the season. Why not offer a sampling of these delicious chocolates, with a little liquid embellishment, to get your customers started?
  • Girls-Night-Out events are already a popular theme with retailer events. You could put a twist on this with a “Girls-Night-In” event! Feature products that spell out C-O-M-F-O-R-T, like Faceplant Dreams. The whole idea behind this brand is making women feel cozy and happy in dreamy soft pajamas, slippers, pillowcases and blankets!
  • A “Mistletoe Market” for children, with a small section of gifts priced under $20, on low shelves, for children to get for their moms and dads! This is a great way to include the whole family, and for children to make memories in your store.

    Faceplant Dreams does “Girls Night In”

At the event, make sure your customers sign up for your newsletter or social media accounts. You can even turn this into an in-person contest! Have stylists or associates go around and tell customers that by following you on social media and posting about their in-store experience (whether it’s a quick mention on Facebook, or a little picture on Instagram), they have a chance to win a contest! Raffle away items in your store that are hot commodities but not big ticket items.

Still looking for ideas? Check out Gifts & Dec’s nominees for best store events for more! Gifts & Dec also has some excellent Fall Promotions to check out.

 

September 17th, 2018

Featured Fall Decor

RetailersLink vendors are well stocked with all the Fall Decor your customers need to add a little extra pizzazz to their households this Autumn! Here are some items we thought were worth featuring.

Brownlow Gifts has a number of goodies for Fall, including recipe cards, spatulas, and adorable gift baskets including a yummy spiced Apple Cider drink mix! We chose to highlight the decor piece of the puzzle; this tin sign is inspired by vintage ceiling tiles. It has an antique, hand-rubbed finish and a jute hanger. It makes for an adorable decoration in any home.

 

 

Sullivans’ Fall decor selection is a dream come true! Our favorites include this pumpkin dish (with a lid) that makes a fantastic cookie or candy jar, the adorable pumpkin plate that accents a countertop or an autumn dinner spread, and the gorgeous, bright fall foliage featured with a combination of bouquets! This photo really shows off what Sullivans can do to help jazz up your harvest home decor.

 

 

 

Any home decorated for Fall is not complete without some scented candles to bring the essence of pumpkin spice into your living space. Woodwick does not disappoint! The Pumpkin Pecan fragrance comes in all candles sizes and is described as, “toasted pecan crumble tops a ginger pumpkin puree, swirled with vanilla and cinnamon.” Who could resist?

 

Counterart’s Harvest Moments and Watercolor Harvest collections are a wonderful addition to any autumnal tabletop! They contain a glass counter server, cheese server, a lazy susan, serving trays, a dip chiller, and even floormats. Of course, no Counterart collection would be complete without coasters, and Harvest moments contains stone, car coasters, and tumbled tile coasters. We chose to feature the reversible plastic placemats with two different Watercolor patterns. Keep your table clean and stylish!

 

You can order any of these products right now on RetailersLink.com. Happy Fall, Y’all!

September 3rd, 2018

Quality Rest & Relaxation!

The next month and a half is an unusually calm time; until Halloween happens in October and the Holiday season is in full swing, parents will have a short respite from the insanity of back to school and holiday shopping. This is the time for retailers to step up their game and show Mom and Dad how they can treat themselves to a little Rest & Relaxation!

There’s no better way for a couple to blow off steam than to celebrate their favorite teams together at a tailgate! On the way to the game, keep your drinks from sweating in your car with CounterArt’s absorbent car coasters. A huge seller, there are multiple ways to merchandise these moisture absorbing coasters in your store: spinners, floor displays, counter top displays, all available from CounterArt to help you sell this fantastic product.

 

Maybe football isn’t really your customer’s speed. Another way to capture the attention of weary moms who need a “Stay-cation” is a bath and body themed display of products. Farmhouse Fresh is your go-to vendor for at home spa days!

They are known for their ridiculously tasty-smelling face masks, milk lotions, and shea butter balms. Since they smell good enough to eat, it might be best to eat a few cookies while using them in the bath!

 

UR Bath & Body is another excellent purveyor of spa day goodies, like fragrant bath bombs that tout empowering messages like “UR Brave, UR Calm, and UR Fearless.” We cannot think of a better way to take a break from wrangling the kids than drawing a hot bath and inhaling the stress relieving aromas of these bath bombs!

 

A spa day for men sounds a little unlikely. Combining a common relaxation aid – whiskey – with shower time is about as close as most men want to get to any kind of spa day. This is where Duke Cannon comes to the rescue with Buffalo Trace soap. And even if a guy doesn’t drink whiskey, the soap still smells fantastic!

Any of these lines can be ordered to stock your store during this pre-holiday, short-lived calm by ordering right here on Retailerslink.com!

August 20th, 2018

Why Blog?

Most businesses in today’s internet-focused landscape do have their own website. There are plenty of ways to make a website appealing to potential customers, but one often overlooked opportunity is a blog. A blog can be something as simple as a quick weekly article promoting the business and products, about the team, a glimpse into the inner workings of the business, or even helpful tips for your customers. With so many potential topics, it’s fairly easy to maintain a blog, though so many businesses disregard its potential power.

Here are five reasons why a Blog is an excellent tool for your business:

  1. Increases your Search Engine Optimization (SEO). When someone does a search for you on Google, or any other browser, how likely are you to show up? Some lucky stores and businesses have a one-of-a-kind name and show up right away. But others need to work a little harder to pop up when someone searches “small boutique” and the town’s name. Writing a blog with useful and interesting content is a great way to get your website and store in the eye of the Googler.
  2. Engage with Content. As mentioned previously, the better your content is in the blog, the more you will keep readers coming back for more. Think about an average Monday. How many times are you distracted at work? Most people get tired of looking at their social media feeds and want something else to check out. Offer up tips, tricks, new looks, product information – really, anything that you think will engage your specific audience to gain a repeated readership.
  3. Engagement with your Customers. Have a contest on your blog! Your readers can potentially win a gift card, or a gift basket from your store if they read the blog and enter to win. Be creative with this. Your customers want to feel like more than a simple transaction. A blog is a great way to share stories about people shopping in store (favorite regulars), or to get feedback on the store or business.
  4. Link to your Social Media. Maybe you’re already a wiz at social media like Instagram, Facebook, and Twitter. Or, maybe you need a little help gaining followers on these channels. If a customer is on your website, be sure to link to your social media feeds from the website and/or blog. Contests like the one mentioned in the last tip can be run through Facebook or Instagram. Or, you can take a simple Facebook post and add much more content to it by creating a link to a new blog article!
  5. Sell More! The bottom line is to utilize your website to increase business. Blogging gives you an easy opportunity to highlight products and, in turn, sell more. Have a monthly blog featuring brand new items to your store. Or, do what we did and send out a blast about the best sellers. Customers always want to know what everyone else is buying – show them on your blog. And be sure to give your personal favorites as suggestions, too. Link to your ecommerce site or give instructions on how to buy.
July 30th, 2018

Top 10 Best Selling Items from July Gift Show

At The Link Companies, we believe in examining successes to learn which products truly work. The July Gift Show was extremely busy, but certain products stood out in the bustling crowds. Here is a list of the Ten Top Selling products from our showrooms on the 16th floor!

1. Habersham Candles had the overall best selling item with the Geo Painted Desert collection. These wax pottery vessels are filled with realistic succulents and contain fragrances like Blue Agave, Prickly Pear Aloe, and Cactus Water. Handcrafted in the USA, these decorative vessels are perfect for households with children and pets as a flame-less candle alternative!


2. Duke Cannon – Granddad’s Work Bench Bundle is the top selling item for Link2Sales! This assortment is comprised of Duke Cannon’s best selling men’s gifts, which makes it a sure fire winner for any store. Not only does the display resemble an actual wooden work bench, but the sign lights up for the ultimate Duke Cannon soap experience!

 

3. Woodwick Candles Large Frasier Fir Candle is the smell of the holidays! Or, as Woodwick describes the scent, “the essence of fresh-cut fir on a crisp winter morning.” With 130 hours of burn time, this candle is the quintessential holiday gift!

4. Periwinkle’s Rose Gold Collection is hot for the Holidays, or any other time of year! If you’re looking for the right gift for a picky, trend-following lady, this jewelry is exactly what your customer needs. Periwinkle’s earrings are ranked #3 in the Earring category in GiftBeat Magazine. This is a tried and true product that works, and is always reflecting the latest and greatest fashions.

5. Galleria Rain Capes (12 pack of solid color reversible capes) – this 12 pack  is the perfect introduction package to the luxurious, soft-feeling rain capes that Galleria sells in both solids and in gorgeous, iconic art prints. These rain capes are reversible, water repellent, and lightweight, with invisible magnets to connect the sleeves and stay on the body. A few examples of what Galleria offers in rain capes are black/grey, navy/camel, and purple/cream in their solids, and Monet’s Waterlilies, Van Gogh’s Starry Night, and Kilimt’s “The Kiss” in their art prints.

 

6. Candle Warmer’s pluggable essential oil diffuser kit is next on our best seller list. These diffusers use 100% pure, therapeutic grade aromatherapy oils to turn any space into a spa-like experience. They gently warm, allowing the fragrance to disperse slowly. LED lights on the face of the dispenser can cycle through 8 different colors, or remain a single color.

 

7. Cool and Interesting medium sideways initial necklaces are all the rage in jewelry! Smart retailers know that initial necklaces are an easy sell. A customer comes in without the slightest idea of what to get woman? CAI’s initial necklaces are a unique, personal gift that is made by hand and all you need to know is the first letter of the person’s name!

 

8. Inis Energy of the Sea’s travel size cologne was a huge hit at the July gift show for Link2Sales! Inis is a unisex fragrance that’s popular in whatever size or form – as soap, moisturizer, candles, or cologne. But, the portability and convenience of the travel size bottle seems to resonate with the masses. This clean, fresh fragrance is inspired by the ocean.

 

9. TGB Brand’s Coco + Carmen OMG Jeans round out this list with a casual apparel item. Who wouldn’t want a pair of pants that pull on and are appropriate for daily wear that also slim the tummy area? OMG Jeans hold you in and lift you up, and are perfect for all body types. The most popular wash? Dark denim. But don’t forget about the other washes and colors to keep your options open!

 

10. Last but not least, Chala Handbags rounds up this best seller list with an adorable crossbody wallet featuring a Llama – whoa mama! Carry your everyday essentials in this compact bag. The most popular color is mustard, which is sure to add a pop to daily outfits.

All of our top selling items can be ordered right now on Retailerslink.com. Click the hyperlinks above to go directly to the specific vendor.